The Power of Reinvention with Margaret Russell

Morning Keynote

The Power of Reinvention with Margaret Russell, Editor in Chief, Architectural digest. 

Architectural Digest Editor in Chief Margaret Russell discusses the evolution of an iconic brad, how to meet the demands of an ever-changing market, and how to find the balance between reinvention and relevance. 

Margaret made some very great points and gave designers some tips that they should definitely follow. Branding is a key aspect of the interior design industry that many small designers fall to do properly. Your design should company have one unified brand which includes its logo, website, stationary, and all other relevant materials. Make your name stand out in a cluttered and changing industry. Give yourself a unique style that nobody else can replicate and be consistent with that style you choose. If your style is going to be modern, be sure to your brand reflects that. 

The two biggest points that Margaret made were:

• If you think some of your work might be published in a magezine, don't post it online everywhere. A magazine wants exclusive pictures and stories that their readers can't find anywhere else. If you post your projects on your blog or website it will lose the exclusivity and not be as appealing to the publication
• The Interior Design is a service industry. You provide your clients with a service so make that service stand out against all of the others. While you are a designer you will also have to be a friend/ therapist/ marriage counselor/ financial manager to your clients as well. 

Here are tweets about the Margaret Russell keynote:

@DandDBuilding: Lining up for Margaret Russell morning keynote at #DDBFallMarket http://t.co/JbTAE0zN October 12, 2011, 1:23 pm

@SoHaute: Headed 2 the @DandDBuilding 4 #ddbfallmarket! First up is a talk by Margaret Russell. Follow my tweets for highlights throughout the day! October 12, 2011, 1:27 pm

@DuraleeFabrics: The line is long for the @archdigest Margaret Russell keynote at #ddbfallmarket ! October 12, 2011, 1:31 pm

@WaltersNYC: Packed house for the Architectural Digest keynote this morning #DDBFallMarket http://t.co/zsVofd0s October 12, 2011, 1:36 pm

@SusanSerraCKD: Standing room only at Margaret Russell's keynote #ddbfallmarket October 12, 2011, 1:38 pm

@DandDBuilding: Andrew Martin Bloggers lounge at #ddbfallmarket http://t.co/U6ajCyyE October 12, 2011, 1:41 pm

@DuraleeFabrics: Margaret Russell: "The happiest people are the ones who are flexible." #ddbfallmarket October 12, 2011, 1:43 pm

@SusanSerraCKD: Margaret Russell: it's been a yr of reinvention for every1. Those who are flexible r the happist people & who embrace change #ddbfallmarket October 12, 2011, 1:43 pm

@InteriorConnect: @SoHaute hoping to meet you in person today at blogger's lounge @godesigngo for #ddbfallmarket. Longtime fan! Will be looking for your... October 12, 2011, 1:45 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Arch Digest - "most important design brand in the world". In Dec available in kindle & barnes/noble nook October 12, 2011, 1:45 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Arch Digest 80 years old, started as a local SoCal magazine. Didn't know that! October 12, 2011, 1:47 pm

@DuraleeFabrics: Get your portfolios ready: @archdigest will once again be holding open auditions in 2012! #ddbfallmarket October 12, 2011, 1:56 pm

@astylistslife: @ArchDigest M Russell AS top 100 designers coming soon. #ddbfallmarket @DandDBuilding October 12, 2011, 1:56 pm

@ashleeharrison: Margaret Russell @ArchDigest speaking now @DandDBuilding #ddbfallmarket. #Loveit #design http://t.co/JWErQZWE October 12, 2011, 1:58 pm

@DandDBuilding: RT @ashleeharrison: Margaret Russell @ArchDigest speaking now @DandDBuilding #ddbfallmarket. #Loveit #designhttp://t.co/JWErQZWE October 12, 2011, 1:59 pm

@DandDBuilding: RT @astylistslife: @ArchDigest M Russell AS top 100 designers coming soon. #ddbfallmarket @DandDBuilding October 12, 2011, 2:00 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Looking at stunningly designed interiors in a slide show-good design clearly trumps trends October 12, 2011, 2:02 pm

@DandDBuilding: Standing room only for Margaret Russell's keynote address @ #ddbfallmarket http://t.co/rl4N5nZj October 12, 2011, 2:03 pm

@astylistslife: @ArchDigest M. Russell love the first AD snow shot #ddbfallmarket @DandDBuilding October 12, 2011, 2:07 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Everyone thinks they're a decorator due to shows, media, etc. Designers-distinguish yourselves October 12, 2011, 2:09 pm

@DuraleeFabrics: Margaret Russell: Reinvention often involves learning something new. @archdigest @danddbuilding #ddbfallmarket October 12, 2011, 2:10 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Don't be playful or overly clever in business identity. Web is best way for prospective clients to find you October 12, 2011, 2:11 pm

@SoHaute: RT @DandDBuilding: Standing room only for Margaret Russell's keynote address @ #ddbfallmarket http://t.co/rl4N5nZj October 12, 2011, 2:11 pm

@astylistslife: "Aim for clarity and beauty" M. Russell @ArchDigest #ddbfallmarket @DandDBuilding October 12, 2011, 2:11 pm

@HereInThisHouse: Finally made it into hear Margaret Russell at #ddbfallmarket. October 12, 2011, 2:12 pm

@WaltersNYC: "Designers, make your brand memorable, make a brand that will stand out in a busy industry" Margeret Russell#DDBFallMarket October 12, 2011, 2:14 pm

@DandDBuilding: RT @WaltersNYC: The big day is finally here #ddbfallmarket @DandDBuilding October 12, 2011, 2:14 pm

@MarcPhillipsRug: Very excited for todays event for #ddbfallmarket @MarcPhillipsRug in @DandDBuilding October 12, 2011, 2:15 pm

@HereInThisHouse: Don't post images of ur work before watermarking them. M. Russell #ddbfallmarket October 12, 2011, 2:16 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Want a project published? Publish one picture, tops, on your website prior to publication. October 12, 2011, 2:16 pm

@DuraleeFabrics: Margaret Russell: if you think a project has the potential to be published, do not post it to your website. @DandDBuilding#ddbfallmarket October 12, 2011, 2:16 pm

@WaltersNYC: Dont post your projects on blogsnor a website before it is published on a magazine. It will be less appealing to a publisher#DDBFallMarket October 12, 2011, 2:17 pm

@HereInThisHouse: Don't submit to multiple magazines at the same time. M. Russell #ddbfallmarket October 12, 2011, 2:17 pm

@jlnyc: RT @ashleeharrison: Margaret Russell @ArchDigest speaking now @DandDBuilding #ddbfallmarket. #Loveit #designhttp://t.co/JWErQZWE October 12, 2011, 2:17 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Don't submit projcts to multiple publications at the same time. Even one man firms have a corporate culture October 12, 2011, 2:17 pm

@HereInThisHouse: Don't forget we are in the service industry. M. Russell #ddbfallmarket October 12, 2011, 2:18 pm

@MidCenturyRex: Really!? RT@SusanSerraCKD #ddbfallmarket Margaret Russell: Arch Digest 80 years old, started as a local SoCal magazine. Didn't know that! October 12, 2011, 2:18 pm

@WaltersNYC: "We are all in a service industry" "Don't change just for the sake of change" M. Rusell #DDBFallMarket October 12, 2011, 2:19 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Don't be afraid to say no...set boundaries. Say no to non essentials but say no with a focus. October 12, 2011, 2:20 pm

@HereInThisHouse: When it's comes to reinvention, you must know when enough is enough. M. Russell #ddbfallmarket October 12, 2011, 2:20 pm

@pmaelee: Chilling at the Andrew Martin-designed Bloggers Lounge at #ddbFallMarket http://t.co/xDqt4ekf October 12, 2011, 2:28 pm

@quintessenceblg: @pmaelee Ha! By chilling, thought U meant there was another ice sculpture in the Andrew Martin space#ddbFallMarket !! October 12, 2011, 2:29 pm

@RueMagazine: "The happiest people in life are the most flexible." -Margaret Russell of @ArchDigest at #DDBfallmarkethttp://t.co/nMfa2Vxe October 12, 2011, 2:35 pm

@CrystalG: Good morning NYC! With @SoHaute @HereInThisHouse and @astylistslife at the @DandDBuilding #DDBfallmarkethttp://t.co/xLAFepfu October 12, 2011, 2:39 pm

@quintessenceblg: RT @RueMagazine: "The happiest people in life are the most flexible." -Margaret Russell of @ArchDigest at#DDBfallmarket http://t.co/nMfa2Vxe October 12, 2011, 2:40 pm

@pmaelee: @quintessenceblg I wish! but there *is* a giant elephant, so we've got that going for us! #ddbFallMarket October 12, 2011, 2:42 pm

@NoirBlancDesign: Here at #DDBFallMarket its designer a flutter! Wish I could be in two places at once today! Heading to@schumacher1889 October 12, 2011, 2:45 pm

@WaltersNYC: I definitely noticed some French Bistro Chairs in one of Margaret Russell's slides at the keynote. I hope they were Drucker#DDBFallMarket October 12, 2011, 2:45 pm

@LAGualtieri: The showroom is getting all set for the event at 1pm!!!! it looks pretty!!! #DDBFallMarket October 12, 2011, 2:56 pm

@MelissaaAshley: Missed @MargaretRussell keynote to man the bloggers lounge...but heard it was great! Keep up to date on today@danddbuilding #ddbfallmarket October 12, 2011, 2:56 pm