The Power of Reinvention with Margaret Russell

Morning Keynote

The Power of Reinvention with Margaret Russell, Editor in Chief, Architectural digest. 

Architectural Digest Editor in Chief Margaret Russell discusses the evolution of an iconic brad, how to meet the demands of an ever-changing market, and how to find the balance between reinvention and relevance. 

Margaret made some very great points and gave designers some tips that they should definitely follow. Branding is a key aspect of the interior design industry that many small designers fall to do properly. Your design should company have one unified brand which includes its logo, website, stationary, and all other relevant materials. Make your name stand out in a cluttered and changing industry. Give yourself a unique style that nobody else can replicate and be consistent with that style you choose. If your style is going to be modern, be sure to your brand reflects that. 

The two biggest points that Margaret made were:

• If you think some of your work might be published in a magezine, don't post it online everywhere. A magazine wants exclusive pictures and stories that their readers can't find anywhere else. If you post your projects on your blog or website it will lose the exclusivity and not be as appealing to the publication
• The Interior Design is a service industry. You provide your clients with a service so make that service stand out against all of the others. While you are a designer you will also have to be a friend/ therapist/ marriage counselor/ financial manager to your clients as well. 

Here are tweets about the Margaret Russell keynote:

@DandDBuilding: Lining up for Margaret Russell morning keynote at #DDBFallMarket http://t.co/JbTAE0zN October 12, 2011, 1:23 pm

@SoHaute: Headed 2 the @DandDBuilding 4 #ddbfallmarket! First up is a talk by Margaret Russell. Follow my tweets for highlights throughout the day! October 12, 2011, 1:27 pm

@DuraleeFabrics: The line is long for the @archdigest Margaret Russell keynote at #ddbfallmarket ! October 12, 2011, 1:31 pm

@WaltersNYC: Packed house for the Architectural Digest keynote this morning #DDBFallMarket http://t.co/zsVofd0s October 12, 2011, 1:36 pm

@SusanSerraCKD: Standing room only at Margaret Russell's keynote #ddbfallmarket October 12, 2011, 1:38 pm

@DandDBuilding: Andrew Martin Bloggers lounge at #ddbfallmarket http://t.co/U6ajCyyE October 12, 2011, 1:41 pm

@DuraleeFabrics: Margaret Russell: "The happiest people are the ones who are flexible." #ddbfallmarket October 12, 2011, 1:43 pm

@SusanSerraCKD: Margaret Russell: it's been a yr of reinvention for every1. Those who are flexible r the happist people & who embrace change #ddbfallmarket October 12, 2011, 1:43 pm

@InteriorConnect: @SoHaute hoping to meet you in person today at blogger's lounge @godesigngo for #ddbfallmarket. Longtime fan! Will be looking for your... October 12, 2011, 1:45 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Arch Digest - "most important design brand in the world". In Dec available in kindle & barnes/noble nook October 12, 2011, 1:45 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Arch Digest 80 years old, started as a local SoCal magazine. Didn't know that! October 12, 2011, 1:47 pm

@DuraleeFabrics: Get your portfolios ready: @archdigest will once again be holding open auditions in 2012! #ddbfallmarket October 12, 2011, 1:56 pm

@astylistslife: @ArchDigest M Russell AS top 100 designers coming soon. #ddbfallmarket @DandDBuilding October 12, 2011, 1:56 pm

@ashleeharrison: Margaret Russell @ArchDigest speaking now @DandDBuilding #ddbfallmarket. #Loveit #design http://t.co/JWErQZWE October 12, 2011, 1:58 pm

@DandDBuilding: RT @ashleeharrison: Margaret Russell @ArchDigest speaking now @DandDBuilding #ddbfallmarket. #Loveit #designhttp://t.co/JWErQZWE October 12, 2011, 1:59 pm

@DandDBuilding: RT @astylistslife: @ArchDigest M Russell AS top 100 designers coming soon. #ddbfallmarket @DandDBuilding October 12, 2011, 2:00 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Looking at stunningly designed interiors in a slide show-good design clearly trumps trends October 12, 2011, 2:02 pm

@DandDBuilding: Standing room only for Margaret Russell's keynote address @ #ddbfallmarket http://t.co/rl4N5nZj October 12, 2011, 2:03 pm

@astylistslife: @ArchDigest M. Russell love the first AD snow shot #ddbfallmarket @DandDBuilding October 12, 2011, 2:07 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Everyone thinks they're a decorator due to shows, media, etc. Designers-distinguish yourselves October 12, 2011, 2:09 pm

@DuraleeFabrics: Margaret Russell: Reinvention often involves learning something new. @archdigest @danddbuilding #ddbfallmarket October 12, 2011, 2:10 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Don't be playful or overly clever in business identity. Web is best way for prospective clients to find you October 12, 2011, 2:11 pm

@SoHaute: RT @DandDBuilding: Standing room only for Margaret Russell's keynote address @ #ddbfallmarket http://t.co/rl4N5nZj October 12, 2011, 2:11 pm

@astylistslife: "Aim for clarity and beauty" M. Russell @ArchDigest #ddbfallmarket @DandDBuilding October 12, 2011, 2:11 pm

@HereInThisHouse: Finally made it into hear Margaret Russell at #ddbfallmarket. October 12, 2011, 2:12 pm

@WaltersNYC: "Designers, make your brand memorable, make a brand that will stand out in a busy industry" Margeret Russell#DDBFallMarket October 12, 2011, 2:14 pm

@DandDBuilding: RT @WaltersNYC: The big day is finally here #ddbfallmarket @DandDBuilding October 12, 2011, 2:14 pm

@MarcPhillipsRug: Very excited for todays event for #ddbfallmarket @MarcPhillipsRug in @DandDBuilding October 12, 2011, 2:15 pm

@HereInThisHouse: Don't post images of ur work before watermarking them. M. Russell #ddbfallmarket October 12, 2011, 2:16 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Want a project published? Publish one picture, tops, on your website prior to publication. October 12, 2011, 2:16 pm

@DuraleeFabrics: Margaret Russell: if you think a project has the potential to be published, do not post it to your website. @DandDBuilding#ddbfallmarket October 12, 2011, 2:16 pm

@WaltersNYC: Dont post your projects on blogsnor a website before it is published on a magazine. It will be less appealing to a publisher#DDBFallMarket October 12, 2011, 2:17 pm

@HereInThisHouse: Don't submit to multiple magazines at the same time. M. Russell #ddbfallmarket October 12, 2011, 2:17 pm

@jlnyc: RT @ashleeharrison: Margaret Russell @ArchDigest speaking now @DandDBuilding #ddbfallmarket. #Loveit #designhttp://t.co/JWErQZWE October 12, 2011, 2:17 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Don't submit projcts to multiple publications at the same time. Even one man firms have a corporate culture October 12, 2011, 2:17 pm

@HereInThisHouse: Don't forget we are in the service industry. M. Russell #ddbfallmarket October 12, 2011, 2:18 pm

@MidCenturyRex: Really!? RT@SusanSerraCKD #ddbfallmarket Margaret Russell: Arch Digest 80 years old, started as a local SoCal magazine. Didn't know that! October 12, 2011, 2:18 pm

@WaltersNYC: "We are all in a service industry" "Don't change just for the sake of change" M. Rusell #DDBFallMarket October 12, 2011, 2:19 pm

@SusanSerraCKD: #ddbfallmarket Margaret Russell: Don't be afraid to say no...set boundaries. Say no to non essentials but say no with a focus. October 12, 2011, 2:20 pm

@HereInThisHouse: When it's comes to reinvention, you must know when enough is enough. M. Russell #ddbfallmarket October 12, 2011, 2:20 pm

@pmaelee: Chilling at the Andrew Martin-designed Bloggers Lounge at #ddbFallMarket http://t.co/xDqt4ekf October 12, 2011, 2:28 pm

@quintessenceblg: @pmaelee Ha! By chilling, thought U meant there was another ice sculpture in the Andrew Martin space#ddbFallMarket !! October 12, 2011, 2:29 pm

@RueMagazine: "The happiest people in life are the most flexible." -Margaret Russell of @ArchDigest at #DDBfallmarkethttp://t.co/nMfa2Vxe October 12, 2011, 2:35 pm

@CrystalG: Good morning NYC! With @SoHaute @HereInThisHouse and @astylistslife at the @DandDBuilding #DDBfallmarkethttp://t.co/xLAFepfu October 12, 2011, 2:39 pm

@quintessenceblg: RT @RueMagazine: "The happiest people in life are the most flexible." -Margaret Russell of @ArchDigest at#DDBfallmarket http://t.co/nMfa2Vxe October 12, 2011, 2:40 pm

@pmaelee: @quintessenceblg I wish! but there *is* a giant elephant, so we've got that going for us! #ddbFallMarket October 12, 2011, 2:42 pm

@NoirBlancDesign: Here at #DDBFallMarket its designer a flutter! Wish I could be in two places at once today! Heading to@schumacher1889 October 12, 2011, 2:45 pm

@WaltersNYC: I definitely noticed some French Bistro Chairs in one of Margaret Russell's slides at the keynote. I hope they were Drucker#DDBFallMarket October 12, 2011, 2:45 pm

@LAGualtieri: The showroom is getting all set for the event at 1pm!!!! it looks pretty!!! #DDBFallMarket October 12, 2011, 2:56 pm

@MelissaaAshley: Missed @MargaretRussell keynote to man the bloggers lounge...but heard it was great! Keep up to date on today@danddbuilding #ddbfallmarket October 12, 2011, 2:56 pm

D&D Fall Market Review: Martyn Bullard

D&D Building Fall Market Review

Martyn Lawrence Bullard Presents The Road to Landing a Licensed Fabric Collection

Martyn Bullard, celebrity designer and star of Bravo's Million Dollar Decorators joined the Schumacher showroom is presenting his new line of fabrics. Martyn gets many of his inspirations through exotic settings and color. He tries to have a story behind each color and pattern of fabric that he does and recommends anyone designing their own line have a unique perspective and color pallet. He Says, "be true to your own point of view. Have something different that people haven't seen before."

Here are some of the top tweets that were posted about Martyn Bullard and his fabric collections.

@molliemagill: ㈰ㅃ@AlysonGerber: With @martynbullard in midtown!㈰ㅄ will u be at #ddbfallmarket tomorrow?! I'll b there w/ @RobinBaron @1pm! Want 2 c u!!!

October 12, 2011, 11:56 am

 

@HereInThisHouse: "There's no point doing anything that isn't fun. Decorating shd be fun." -@martynbullard #ddbFallMarket

October 12, 2011, 11:45 am

@NoirBlancDesign: .@MartynBullard showing his latest clients home formerly designed by Else De Wolf. Big shoes to fill! #ddbfallmarket

October 12, 2011, 11:43 am

@HereInThisHouse: I love putting fabric on the walls instead of wallpaper; it gives it texture & is so sexy. @martynbullard #ddbfallmarket

October 12, 2011, 11:41 am

@HereInThisHouse: On contracting for your own line: make sure to include an ad campaign - @martynbullard #ddbFallMarket

October 12, 2011, 11:38 am

@WaltersNYC: "Stand behind your brand" - Martyn Bullard about his fabric line with Schumaker #DDBFallMarket

October 12, 2011, 11:36 am

@DandDBuilding: Check out the bloggers lounge #ddbfallmarket @DandDBuilding @SoHaute @stylebeat @RueMagazine http://t.co/2lILPeOj

October 12, 2011, 11:27 am

@HereInThisHouse: That @MartynBullard is a funny guy! #ddbFallMarket

October 12, 2011, 11:26 am

@HereInThisHouse: One of @martynbullard's great moments of his career: one-toothed man opens can of soda with aforementioned tooth. Excellent! #ddbFallMarket

October 12, 2011, 11:25 am

@HereInThisHouse: Perfectly lovely group of bloggers with us today: @RueMag @chiccheapnursry @stylebeat @astylistslife #ddbfallmarket

October 12, 2011, 11:24 am

@HereInThisHouse: Martyn Lawtrnce Bullard is talking about chasing goats on panel at Schumacher showrm! #ddbFallMarket

October 12, 2011, 11:18 am

@Peagreen98: Gorgeous Schumacher #ddbfallmarket @pmaelee

October 12, 2011, 11:16 am

@pmaelee: Fabric assortment at Schumacher #ddbfallmarket http://t.co/mXcYJEjg

October 12, 2011, 11:13 am

@cleskowitz: #ddbfallmarket@martinlawtencebullard is delicious as is his fabric line @ Schmacher

October 12, 2011, 11:11 am

@HereInThisHouse: Schumacher = traditional design made fresh and modern #ddbFallMarket

October 12, 2011, 11:09 am

@pmaelee: Listening to Martyn Lawrence Bullard at the Schumacher showrm #ddbfallmarkethttp://t.co/5sSLudal

October 12, 2011, 11:07 am

@WaltersNYC: Here at the Schumacher showroom to hear about how to land a licensed fabric collection #DDBFallMarket http://t.co/Ii3Zb2Fm

@ashleeharrison: @MartynBullard making #design magic happen with @Schumacher1889 at @DandDBuilding #ddbfallmarket @GoDesignGo http://t.co/sBrUXD5F

October 12, 2011, 11:57 am

@emjnj: @MartynBullard sharing fabric inspiration secrets w/ @schumacher @EditorAtLarge. #ddbfallmarket http://t.co/ocy3Kyat

October 12, 2011, 11:47 am

@emjnj: @schmaker showroom #ddbfallmarket with @martinlawrencebullard discussing how to land a licensed fabric line.

October 12, 2011, 11:16 am

@astylistslife: @MartynBullard speaking about his passion 4 fabrics + Turkish style and it shows in his @Schumacher1889 line #ddbfallmarket @DandDBuilding

@SoHaute: @martynbullard said he got lots of gifts from Million Dollar Decorators fans including enough boxes chocolate 2 fill a room! #ddbfallmarket

October 12, 2011, 12:50 pmOctober 12, 2011, 11:15 am

 

@SoHaute: Just heard @martynbullard speak @Schumacher1889. He admitted he was hungover from partying last night! #ddbfallmarket http://t.co/1nw8lhmX

D&D Building: Fall Market Review

The Fall Market Review

After two days of outstanding programs and design knowledge the D&D Buildings Fall Market is over. This years theme was transcending boundaries in design and the name certainly reflected the type of programming that was offered. The push into social media and online media was clearly eveident at almost every single event that was held. The building used the Twitter hashtag #DDBFallMarket for bloggers and tweeters to hold a conversation and discuss everything that was going on. The hashtag was a huge success and to date generated 634 Tweets from 99 different contributers. Much of what happened during the Fall Market can easily be relived through the 634 tweets that spoke about this event. 

Designers that attended the market received a vast wealth of knowledge about the industry and where this unique and exciting industry is heading. The speakers and panels told their tales of how to succeed in the design industry, and incase you missed any programing I am will review some of the highlights. Featured in every program I am going to review will be all tweets that were talking about the specific program.

Get the full list of all Tweets that had the hashtag #DDBFallMarket here:

http://www.waltersnyc.com/uploads/8/6/7/1/8671609/topic-23ddbfallmarket-2011-10-06-2011-10-14.pdf